Write for US | AI Technology | Artificial Intelligence | Enterprise Resource Planning (ERP) | CRM

  Salesforce is making a significant update to the way permissions are handled for Einstein Activity Capture for Sales Engagement Basic Users. Starting with the Spring ’25 release, the Sales Engagement Basic User permission set will no longer include access to Einstein Activity Capture. This update affects how administrators manage permissions for users who rely on this feature. Understanding the Change Previously, administrators could grant access to Einstein Activity Capture through the “Use Einstein Activity Capture” permission, which was included in the Sales Engagement Basic User permission set. However, beginning January 1, 2025, this access will require a separate permission set called the Standard Einstein Activity Capture permission set. The “Use Einstein Activity Capture” app permission will be removed from the Sales Engagement Basic User permission set, as well as any permission sets cloned from it. Why This Update Matters This change ensures more granul...

  In this digitally enabled world, having an intuitive website is the most important step toward small business success. However, it doesn’t matter how attractive or stunning your website is. If you don’t get traffic, your website is useless. A website is said to be contributing to your business only if it helps in fetching online leads. This is possible only when your website is ranked at the top of searches with the relevant keywords.  Undoubtedly, search engine optimization ( SEO ) can be a brilliant strategy to increase your website traffic, especially when Google processes 8.5 billion searches every day. However, SEO alone isn't always enough. Imagine relying on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers! This is where diversifying methods to increase web traffic come into play. In this comprehensive guide, we'll combine new and inventive ways to drive more eyes to your site. Our strategy to impro...

  When it comes to Search Engine Optimization (SEO), there are two core pillars you simply can’t ignore— On Page Optimization and Off Page Optimization . In my previous blog, “ On Page Optimization ” , we explored on-site activities that can improve your website’s ranking and visibility. Today, in “Off Page Optimization: Everything You Need To Know” , we’ll break down what Off Page SEO is, why it’s important in 2025, and how it’s evolving with the latest search trends. What is Off Page Optimization? Traditionally, Off Page Optimization refers to activities you do outside your own website to improve its visibility, credibility, and ranking in search engines. The goal is simple: make search engines (and users) trust your website more. While many people still think Off Page SEO is all about link building, it’s actually much broader. It’s about building your brand’s authority across the web—through mentions, shares, reviews, collaborations, and more. Here’s how it works: L...

  We have seen the internet revolution in the past two decades. The search engines were developed with the motive to deliver accurate information to the searchers. However, the commencement of SEO has changed a lot of things. Now, with SEO in place, every Tom, Dick, and Harry is creating content around the same topics/ keywords. Learn more: AI Content Writer Yes, we know that search results are influenced by location as well. However, there is still the curiosity how Search Engines deliver accurate results in the age of Artificial Intelligence (AI). As a human side of content creation, while creating marketing copies every company has some uniqueness in their product/ service but with SEO more or less content is same, especially when AI is there to generate countless content. So, I was wondering how search engines decide which is the most accurate result to deliver to searchers. Free Trial AI Content Writer This is the response Generative AI gave: The most critical challen...

  SEO stands for Search Engine Optimization . It is methodology of strategies, techniques and tactics used to get traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines. In other words, we can say that it is a process of optimizing online content in order to get on the top of the searches. This optimization process is performed to get high-ranking placement in the search results page of a search engine like Google , Bing, Yahoo , etc. Let me explain this more comprehensively. Thanks to Internet, most of the information is not accessed through search engines. If you are searching something, using google (approx. 90 percent people use google), then you enter a query in a search engine and hit 'enter'. You will get list of web results that containing that query term. These are called as “search results”. In most of the cases, users like to visit websites that are at the top of this list as they perceive those to be more relevant to the query....