Website vs Facebook Page: What’s Better for Local Business

 

For small and mid-sized businesses in India, the choice between relying on a Facebook Page or building a proper website often comes down to what kind of customers you want to attract. Facebook might look easy and free, but it mostly serves B2C audiences who enquire casually and rarely convert seriously. A website, on the other hand, attracts B2B buyers who are mature, educated, and far more aware of their requirements—making them stronger leads with higher conversion potential.

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Facebook Page: Great visibility, but casual interactions

  • Facebook is designed for B2C interactions—consumers scrolling for offers, entertainment, or local deals.

  • It is user-friendly: owners can quickly post updates, reels, or videos without technical expertise. This works well for solopreneurs and micro-businesses who just want visibility.

  • But in India, many enquiries from Facebook Pages are half-baked: “Sir, price kya hai?” / “Available?” / “Best deal?”—with little intent to buy.

  • Organic reach is declining sharply. Unless you run ads, your posts won’t even reach 5–10% of your followers.

  • The moment you stop paid ads, traction disappears overnight.

Verdict: Facebook is easy to use and good for small B2C exposure, but it rarely converts into meaningful, long-term business growth.

Website: Serious buyers, credible businesses

  • A website is where B2B buyers go to evaluate providers. These audiences are more mature, informed, and come with specific needs.

  • Having a website shows that you’re not just a solopreneur, but a serious business investing in IT infrastructure.

  • A buyer can assume there’s a team of specialists managing web, content, and compliance. This lowers the risk of fraud and increases trust—making buyers more comfortable to engage or purchase.

  • Visitors who find you via search are already problem-aware—they’re not just browsing, they’re actively looking for solutions.

  • SEO (Search Engine Optimization) still drives organic leads. Once you rank on Google for relevant terms, you keep attracting enquiries without daily ad spends.

Verdict: A website signals credibility, professionalism, and long-term commitment—traits that attract serious buyers and reduce transaction risks.

The Long Game: SEO vs Paid Ads

  • Facebook = Pay-to-Play → stop paying = no traffic.

  • Website = Build-to-Own → once you rank, you keep getting leads for years.

  • SEO-driven content on your website helps attract educated buyers, while Facebook mostly captures casual scrollers.

Final Take

If you’re a B2C brand with impulse-driven products, a Facebook Page might still help for quick visibility. But if you’re running a service-based business or targeting B2B clients who know what they want, a website is non-negotiable.

Think of Facebook as a temporary marketplace stall—good for passing traffic, but costly to maintain attention. A website is your permanent digital office—professional, discoverable, compliant, and capable of generating serious, recurring enquiries through SEO.


Location: New Delhi, Delhi, India

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