If you’re a small business then managing every aspect of business by yourself is a tough task. Especially, if you’re not in the IT segment. In this world of internet, having potential online presence is must. SEO is certainly the key to success. However, small businesses always face challenging questions like whether to outsource search engine optimization to agencies or should hire an internal team for the same. Well, if you have tight budget for online marketing, then outsourcing SEO is always recommended. Some of the reasons why should you outsource SEO are listed below:-
Cost does matter to small businesses
Online Marketing covers different activities such as content writing, graphics, on-page, off-page, social media, etc. All these activities involve multiple resources like content writer, SEO Expert, & Graphic designer. Hiring dedicated resources to perform these tasks is a costly affair. Especially, when you are a small business with limited budget. Furthermore, behind the scenes costs of having employees (benefits, taxes, utilities, space, etc…) – So, instead of wasting time in searching, hiring, training & retaining talent, it would be good to outsource it to some external agency that dedicatedly work in the same domain.
Get dedicated team at your disposal
SEO consists of host of activities like content writing, link building, website optimization, social media management, & online reputation management. By outsourcing SEO, you get reliable & experienced resources (website designers, social media experts, content creators) who take care of your online presence while you focus on your core business. Getting rightful resources at right cost for an in-house team is a daunting task. So, it’s always better to leverage the expertise of external team to achieve your business objectives.
SEO is Dynamic
Some people might be able to pick up the basics of SEO from ebook and YouTube videos and think that they can themselves effectively optimise websites, build links and write content to get top placement in the SRP. Well, for them, I would like to suggest that there is nothing like “2+2=4” when it comes to SEO. It is ever-changing with time. This means that what was working previously would not work for today. Outsourcing SEO ensures that people with right knowledge and skill sets are working for you. Just as every business has its unique requirements, similarly every marketing campaign is different. Outside agency draft specific campaign to meet your business needs. This is something which is not available in ebooks or YouTube videos.
Outsourcing gives you time for other tasks
With outsourcing, you don’t have to spend time in managing your in-house SEO team. You can spend time in managing other aspects of business while your outsourcing partner will take care of SEO. In order to keep the track of SEO, you can ask for weekly or monthly activity reports. And as a business owner, you’ll know that time is precious.