Whether you’re small business or big firm, it is the dream of every business owner to make his/ her business more successful. However, if you’re small local business with tight budget, then you must be pondering how to dominate the local market. Well, in that case, we are providing few ideas that can help in your brand building. But before that you need to identify who are your buyers or the targeted audience. Marketing strategies depends on the resources, business size & niche. It is not always possible that which strategy is working for your competitor also works for you. However, competitor analysis is important to stay on the top.
Leverage SEO Local Promotion
With internet revolution, it has become a well-known fact that the journey of buyers start with the online searches. Most of the prospects prefer search engines like Google, Bing, etc to find relevant information. In order to deliver most accurate results, search engines offer top placement to the locally promoted businesses in the SERP (Search Engine Rank Page). In such a situation, local online presence can help in boosting your business. Apart from search engines, there are local online directories that can offer you online visibility and send traffic to your website. So, a locally promoted website can give a big boost to your business. Now, business owners with brick & mortar store or professional service providers like CA, Doctors, tutors, Content Writer, etc must be wondering whether website can really alleviate their business performance. Well, in that case, I would say yes. Actually, a website on the internet is a face of your business. It is an effective way to attract potential customers or users towards your offerings. The purpose of website is to deliver information to end-users. So, by sharing information about your services/ products and promoting it over Google Business, Local Listing Sites, etc., will offer you competitive edge, driving more prospects that can be converted to potential clients.
Promote on Social Media
To promote your business online, you can leverage the popularity of social media platforms like Facebook, Instagram, Pinterest, Twitter, Quora, etc. You can create your business page on Facebook to promote your business on Facebook or can also use Twitter, LinkedIn and other social media platforms like Medium to promote your local business on the internet. Apart from sharing content related to your business, you can also create community or join groups where you can promote your products and services seamlessly.
Video Marketing
There is no iota of doubt that visual always has more power than written promotion. You should promote your videos on sites such as YouTube, etc to create brand awareness. Videos that inform and inspire people to believe in products or services have helped some well-known businesses & can also work for you.
Explore the potential of Classified Sites
Classified websites can really help in promoting your local business online. Merely creating a website cannot drive huge traffic. You need to promote your website over local business search engines. If you are small business located in India, then Local Business Search Engines in India, Such as Justdial, Sulekha, IndiaMart, Trade India, etc can help you with that.
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