There is a famous saying that “Content is King”. In my blog “Content Writing – Everything you need to know”, I am focusing on defining content and why it is important for promotion. In the world of internet technology where most of the content is consumed by websites and widely read by online readers, when we say “content”, it means digital content. What is “Content”? As per definition, Content Writing means creating the writing which appears on websites that are designed to sell or promote a specific product. It is closely linked to web marketing campaigns. However, I define content as information which users seek while querying on search engines such as google, yahoo, bing, etc. Through content, you are actually defining your products, services or skills, so as to make engagements. If we talk of SEO Content, then we must admit that it is distinct from journalism or conventional copywriting as it is designed to achieve prominence on the web, and must be tailored for this purpose.
There is another term which is widely used with “Content Writing”. It is “Content Marketing”. It is strategic marketing approach which is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience with ultimate goal to drive profitable customer action. If we talk of SEO, then its main focus is to drive traffic by spreading online content. So, content marketing can be considered as a part of SEO Campaign in order to reach to the target audience.
7 C’s of Content
Creating a great content which engages readers is like developing great websites. A compelling content can help in connecting to the readers directly. And definitely, content is there for establishing a communication. There are 7 C’s which help in creating engaging content which compels readers to make call to actions.
Compelling: If we talk specifically of digital content, drafted to be published over internet, our main motive is to make engagements. Most of the web users typically scan the page and only read if they come across few words which are obviously relevant to them. In case, they come from search, they look for the words which they typed into their queries to determine relevance. In order to make your content compelling, you need to highlight those words so that web users easily notice these words.
Clear: Be clear about your objective while writing content. You should be aware about the purpose of communicating with the person. Simply, beat about the bush and try to minimize the number of ideas in each sentence. You should use the language which readers can easily understand. Make sure that people shouldn’t have to “read between the lines” and make assumptions on their own to understand what you’re trying to say.
Complete: Not only the massage should be clear but it needs to be complete also. The content should be based on facts and a complex message needs additional information and/ or explanation. A clear and complete subject line will result in better communication.
Correct: Correctness means creating a message that doesn’t have any errors. While drafting content, you should double check grammar, punctuation, spelling, precision and sticking to the facts. The main object of publishing content is to connect with someone, to inspire, educate or entertain. The grammatically correct written content surely makes positive impact on the mind of the reader. Courtesy: Be kind and treat your readers with respect. While writing don’t be rude, pretentious or have a holier-than-thou attitude. You should use terms that show respect for the receiver contribute towards effective communication.
Concrete: A thorough research based data is always appreciated. Try to support your content with factual material such as research data and figures. There is nothing like imagination if you writing content for business correspondence. If your content is supported by facts and figures, your audience has a clear picture of what you’re telling them.
Conversational: There is no denying the fact that communication is two way. Don’t try to write for search engine bots only as you’re dealing with humans. Don’t try keyword stuffing and like you are conversing with your audience.
These are 7 C’s which makes your content purposeful and communicative. Whenever you write, try to follow these basic principles. A well-researched subject, supported with facts and figures is always appreciated by the readers.
Author Bio – Sohail Akhtar is a passionate blogger and digital marketer at ContentParagon. We are specialized “Content Writing Agency in Delhi”, with team of 10+ freelance Content Writers having experience of 10+ years along with 1000+ Niches. We write according to your targeted audience so that they get confidence in you. A visitor can only become a buyer, if you provide authentic information to him. As specialized in writing, we understand your visitors, provide them with genuine information about your products/ services so that they make purchases from you or avail services.