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If Everyone tries to Rank for the Same Keywords, Who Wins in this era of Generative AI

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  We have seen the internet revolution in the past two decades. The search engines were developed with the motive to deliver accurate information to the searchers. However, the commencement of SEO has changed a lot of things. Now, with SEO in place, every Tom, Dick, and Harry is creating content around the same topics/ keywords. Yes, we know that search results are influenced by location as well. However, there is still the curiosity how Search Engines deliver accurate results in the age of Artificial Intelligence (AI). As a human side of content creation, while creating marketing copies every company has some uniqueness in their product/ service but with SEO more or less content is same, especially when AI is there to generate countless content. So, I was wondering how search engines decide which is the most accurate result to deliver to searchers. Become a Thought Leader - Submit Guest Posts This is the response Generative AI gave: The most critical challenges that sear...